MEDIOCRITY
I quite like my son-in-law, Mike. He’s intelligent, articulate, literate and social; his ‘beat’ (early in his working life he was a reporter for the San Jose Mercury News) is electronics. In that capacity he’s met most of the stellar ‘graduates’ of Silicon Valley; and he’s traveled much of the world lecturing, learning and consulting – and his report of an incident that occurred on a recent trip to Europe is my departure point for this column.
He’d had a tiring day of travel from Milan to London; once there, he discovered he’d been booked into a hotel some 40 miles out of town. He was not amused. He’d stayed at the hotel before; and it had not impressed him. He was, therefore, surprised when his cab pulled up to a svelte and sumptuous hotel far different from that he’d remembered. In fact, it was so different he asked the cabbie to wait – just in case he would need to go elsewhere. At the desk he was told, ‘yes’, he had a reservation; so he flagged the cabbie on. Turning to his host, he remarked that the hotel was quite different from his recollection. The proud reply was that the hotel had just been renovated at a cost of several tens of millions of dollars. Elated by his pleasant surprise and remembering that the hotel had a good kitchen, he hied himself off to the bar and ordered a Hendrick’s Gin martini – dry and ‘straight-up’. Had he been less weary, the bartender’s apparent confusion might have made him apprehensive; but what need he fear in a good hotel? Ignoring the bartender, Mike contented himself watching ‘World Cup Soccer’ on the bar’s new, big screen TV (a fitting match for the hotel’s revivification). Five minutes or so later his drink was placed before him. It was at room temperature and the delicate flavor of Hendrick’s had been overwhelmed by an aggressively flavored vermouth. He was shocked mute, paid the bill and left his ‘drink’ on the bar; but still bone-weary, the sight of the dining room’s bar – empty at the time – beckoned him in. The second bartender appeared even less seasoned than the first, so Mike assumed the role of mentor and coached the lad through the task – up to the point of chilling the potation. Asked whether he wanted it ‘shaken or stirred’, he – somewhat jocularly – answered ‘shaken’ and then went on to remark that he was pretty sure that James Bond had put that question to bed and no one stirred martinis anymore. Apparently the dining room manager had overheard and rose to the bait of an imagined slight. “Sir,”, he said, “This isn’t London.” In his own mind, I’m sure, this justified the mediocre performance of his barmen. Which of course, brings me to the general question of mediocrity.
Once, when interviewed on public radio, Mike remarked “You can’t buy cool”; so mediocrity abounds. In jewelry ‘cool’ is both a matter of design (intellectual property the mediocre ‘steal’ right and left) and craft (which the mediocre debase for the sake of a quick buck). Knowing this, I had to remonstrate with an earnest young woman in our shop a few nights ago. She’d fallen in love with our diamonds (we pick each for compelling beauty); but she admired a design she’d seen elsewhere. In her innocence, she asked if we would be willing to set our diamond in someone else’s mounting. Naturally, I replied we would; but I had to caution her that while we are ‘demons’ on quality control, most jewelers are less demanding. She wasn’t sure what that encompassed; so I took her on a verbal tour of common quality pitfalls for both manufacturers and jewelry sellers. These include porosity (a wildly common manufacturing fault) and the inherent risks for the longevity of any ring when some shop operations are performed on it (also wildly common). Whether or not she listened is yet to be determined; but she could have benefited from the testimony of a young woman in our shop a day or two later. She’d spurned our diamond wedding ring (one we’d have custom manufactured for her to her small finger size) for one she could buy cheaper elsewhere. After a few months wear her wedding ring’s diamonds were loose; and somewhat chagrined, she brought it to us for repair. A quick microscopic inspection revealed that the settings for the diamonds had distorted when the ring was clumsily sized (a very common problem). However ‘good’ the ring may have been before it was sized, the settings for its diamonds were so compromised that while they can be tightened, they’ll loosen again. The ring is no longer suitable for daily wear. Mediocrity had triumphed over quality.
You’ll always pay a bit more for the very best in quality; but the value in any piece of jewelry, particularly a piece of bridal jewelry, lies in its emotional content. Can you imagine how unhappy the second young woman must be with her wedding ring? Bridal jewelry is supposed to last a lifetime; so there are no excuses for quality compromises. We pride ourselves on our superb diamonds and the careful manufacture we demand of each piece of jewelry we sell; so check out our website, hurstsberwynjewelers.com, then phone us at 708.788.0880 for an appointment. We’re Hursts’ Berwyn Jewelers and our greatest pleasure is helping you realize your dream
